Privacy Policy

Collection and use of personal information

This website may collect personal data and technical information from visitors through the use of cookies, analytics tools, advertising technologies, and information voluntarily submitted through forms, enquiries, product reviews, purchases, newsletter sign-ups, or account registrations.

We may collect the following information from users of this site:

• Statistical and technical information (such as IP address, browser type, device information, operating system, pages visited, time spent on pages and interactions with the website)

• The previous website address from which you clicked through to reach us, including any search terms

• Information submitted through contact forms, account registrations, checkout processes, newsletter sign-ups, product reviews or customer enquiries

• Information relating to website activity and interactions collected through advertising and analytics platforms such as Meta Pixel, Google Analytics, TikTok Pixel, LinkedIn Insight Tag, Microsoft Bing tracking technologies, Klaviyo and similar services

What we use this information for

Any information collected will be used only for relevant business and operational purposes, including:

• Operating and improving our website and services

• Processing orders and customer enquiries

• Analysing website traffic and visitor behaviour

• Measuring the effectiveness of advertising campaigns

• Delivering relevant advertising and remarketing campaigns across platforms such as Facebook, Instagram, Google, TikTok, LinkedIn and Bing

• Improving customer experience and website performance

• Sending marketing communications where consent has been provided

We may share certain information collected through cookies and tracking technologies with third-party partners including Meta Platforms Ireland Ltd, Google LLC, TikTok, Microsoft, LinkedIn and Klaviyo. This may include information about your device, browsing activity, pages viewed, purchases, and interactions with our website.

These third-party providers may use this information to provide analytics services, advertising personalisation, conversion tracking, audience creation, remarketing and advertising performance reporting in accordance with their own privacy policies.

We do not sell personal information to third parties.

We may disclose information where required to do so by law or where necessary to protect our legal rights.

Technical information which cannot be associated with an identifiable individual may not constitute personal data for the purposes of applicable data protection legislation.

Cookies

Cookies are small pieces of information stored in text files and placed on your computer or device by a website. Some cookies can be read by the website on your subsequent visits. The information stored in a cookie may relate to your browsing habits on the webpage or contain a unique identification number so the website can remember you on a return visit.

Some cookies are essential for the operation of the website, while others are used for analytics, performance monitoring, functionality and advertising purposes.

Cookies do not usually contain personal data from which you can be directly identified, although certain online identifiers may be considered personal data under applicable data protection laws.

Most browsers allow you to turn off cookies or customise your cookie settings. To do so, see your browser’s “Help” menu. Please note that if you turn off cookies or change your settings, some site features may not function correctly.

When you first visit this website, you will see a cookie consent banner informing you about the use of cookies. Non-essential cookies will only be placed on your device where consent has been provided.

This website uses third-party services including Google Analytics, Meta Pixel, TikTok Pixel, LinkedIn Insight Tag, Bing tracking technologies, YouTube embeds, Klaviyo and Inspectlet, which may place cookies on your device for analytics, marketing, functionality and performance purposes.

For more information on how Google processes personal information, please visit:

https://policies.google.com/privacy

For more information on how Meta processes personal information, please visit:

https://www.facebook.com/privacy/policy/

Meta Pixel and Advertising Technologies

This website uses the Meta Pixel and related technologies provided by Meta Platforms Ireland Ltd.

The Meta Pixel helps us understand how visitors interact with our website after viewing or clicking advertisements on Facebook and Instagram.

The Meta Pixel may collect information such as:

• Pages visited

• Products viewed

• Actions taken on the website

• Device information

• Browser information

• IP address

• Purchase and conversion activity

This information may be combined with information held by Meta and used for advertising personalisation, audience creation, conversion tracking and remarketing purposes across Meta platforms including Facebook and Instagram.

We may also use enhanced matching, server-side tracking technologies and conversion APIs to improve advertising measurement and reporting.

Types of Cookies Used

Strictly Necessary Cookies

These cookies are essential for the website to function properly and cannot be switched off in our systems. They are usually only set in response to actions made by you such as logging in, setting privacy preferences or filling in forms.

Performance Cookies

These cookies help us understand how visitors interact with the website by collecting anonymous information about page visits, traffic sources, user behaviour and website performance.

Targeting Cookies

These cookies may be set through our site by advertising partners including Meta, Google, TikTok, LinkedIn and Microsoft. They may be used to build a profile of your interests and show you relevant advertisements on other websites and platforms.

Functionality Cookies

These cookies enable the website to provide enhanced functionality and personalisation, such as remembering preferences and embedded content settings.

Your Data Protection Rights

Depending on your location and applicable data protection laws, you may have the right to:

• Request access to personal data we hold about you

• Request correction of inaccurate or incomplete data

• Request deletion of your personal data

• Restrict or object to certain processing activities

• Withdraw consent for marketing or cookie usage at any time

• Request a copy of your personal data in a portable format

Requests relating to personal data may be submitted using the contact details provided below.

Data Retention

We retain personal information only for as long as necessary for the purposes for which it was collected, including legal, accounting, reporting and operational requirements.

Contact Information

If you have any questions or concerns about how personal data is processed through this website, or if you wish to exercise your data protection rights, please contact us.

Website: RackZone.ie